e designed the book using the "reading flow" method, by describing use case scenarios. It may seem odd, like, what do you need a method for? It’s a book! You take it and read it. But that’s not really true. Coffee table books are not simply “read” - people flick through them, look at the images, read different parts, look for something and so on.

Our book has a variety of “flows”: you can open the book from the end, find a town or village in the index and look at the photo on the corresponding page. You can also just flip through the book and look at all the photographs in order. You can look at the photos as though you are in a museum, sometimes leaning in to read the captions - what the photo is of, where it was taken. You can read only the quotes or immerse yourself in the stories.