nitially, it seemed that the book should not have some kind of ‘special’ font. The book is about a whole country and is aimed at a very wide range of readers. It seemed that the font should be as classic and as neutral as possible. Nothing too trendy or hipster. I thought that at most we would print the book title with something interesting, and inside the font would be classic. For a long time we worked with a layout that had a fairly neutral font.